I am a partner of a sports surfacing business here and I have used the internet to promote our business using our web site plus sending out calendars at the end of the month. Advertisement is the life blood of your business and you cannot be successful without some form of promotion. It is pointless to develop and pay so much for a beautiful web site but people cannot find it on the search engines.
Hence, you need to source out marketing work to places like an Advertising Agency to help spread the word around and to give you more exposure to potential clients. The investment into an Advertising Agency can be worth the money spent many times over if done correctly. As a general rule, you need to spend about one third on developing your web site, one third on maintaining your web site and one third on promotion. This is the benchmark that most successful internet entrepreneurs do to make money online – by contacting the right Advertising Agency to spread by the internet your business and web site to the major search engines so that people can find you easily and bring in cash for your company.
I also pay yearly to a high traffic forum to place our web site for more people to know about our business. So far, our business is in its 8th year of operation and we are doing just fine. Every month, there are some enquiries and projects for our blue collar workers who are paid daily wages working hard for us. You cannot afford to save money on advertisement if you want to be successful – both online and offline.